The traditional car enterprise's organizational framework is \"business process\" as the core, but this time with the beginning of the college training of the famous car enterprise is a \"user-centered\" representative, the enterprise to \"customer-centered\" digital transformation, to provide customers with more convenient and personalized quality services, enhance the brand experience and feelings.
In order to better develop \"user-centered\" good products, the enterprise found the starting point of the college pre-opening product managers of the product thinking, launched the \"product thinking training camp \",\" product competency training camp\" system training.
The car company's small partners are full of enthusiasm for learning and exploring, through the two-day systematic product course learning and combining with their own product business practice exercise, the product thinking and ability level has been greatly improved. After the end of the internal training, students have said that the content of the course is reasonable, the content of the course should be targeted to their own work, easy to understand, can be practical application of training knowledge into the work.
The main topics of the training are:\" Product Thinking Training Camp \"and\" Product Ability Improvement Training Camp \". Through the study of product thinking and systematic methodology, and the practice of reproducing the real work scene, the trainees have a more comprehensive and systematic improvement in product thinking and product design practical ability.
The course details the whole product process from 0 to 1, and the instructor explains in detail the methodology needed to do every step of the product through a wealth of cases (currently the most recognized science in the industry is also applicable to the methodology of various industries), detailed product design, planning management ability, from demand transformation, product positioning, implementation mode, interactive design, product landing, project management, case analysis, etc. From the level of thinking to the level of local law, each step is equipped with in-class practice, workshop practice, work scene reproduction, truly to teach, learn, practice, use, comprehensively improve the product thinking and product specific ability
In the course of on-site teaching, according to the pre-school needs research and feedback analysis of the training partners, the former Baidu product director of the Huang teacher through the \"product thinking training camp \",\" product ability training camp\" two courses systematization explanation, and with the former responsible for such user products as Baidu map, Baidu life, Baidu handheld Baidu, and Baidu Fengchao, Baidu statistics, Baidu business bridge and other commercial products research and design work and other rich practical cases.
Let the trainees in the product thinking dimension, product design pre-market and competitive analysis, demand mining and demand analysis, product design, user experience, product operation, data analysis, project management and other product whole process plate, and build a systematic thinking ability and knowledge framework.
In the field actual combat exercise link, the trainees according to the product thinking and methodology, deep integration of their own responsible TOB, TOC product business practice exercise. Every segment of knowledge modules, such as market and competition analysis, demand mining and demand analysis, product design, user experience, product operation, data analysis, etc., will be equipped with in-class exercises.
Participants conduct team discussion, hands-on exercises and report on the results of practice in groups through workshops. In this way, the high-efficiency closed-loop learning with knowledge absorption and digestion, practice output and feedback improvement is formed to help the students obtain the experience method of actual operation landing, and combine with their own business scenarios to truly integrate into the product design.
In terms of overall feedback, the training score (ten-point system) averaged 10 points. In the course content, the partners think that the course content design is reasonable, the course content should have the pertinence to own work, is easy to understand, can apply the training knowledge to the work in practice, therefore everybody feedback overall satisfaction is high.
Finally, thanks to the leaders of the enterprise and the students for the support and affirmation of the starting point college, whether it is pre-training learning service, training course content, teaching form and interactive learning atmosphere, the training partners are very good overall satisfaction with the training. I believe that partners through on-site learning and practical output can better apply work practice, learn to use, promote the company's TOB, TOC products business continues to develop and improve, committed to enrich the digital travel experience, for the digital transformation of enterprises to protect.
For the actual needs of different enterprises, and 700 from the first-line Internet, and led the 100 million-level user products, many screen-level operation of the actual combat big coffee, in-depth research, launched four modules, nearly 100 internal training mature system class-