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企業內訓著名車企的產品思維提升之路
2020-01-11 17:56  www.welcome2asia.com

传统车企的组织框架是以“业务流程”为核心,但此次与起点学院合作内训的著名车企却是一家“以用户为核心”的代表作,该企业不断推进向“以客户为中心”的数字化转型,为客户提供更加便捷和个性化的优质服务,提升用户的品牌体验与感受。

The traditional car enterprise's organizational framework is \"business process\" as the core, but this time with the beginning of the college training of the famous car enterprise is a \"user-centered\" representative, the enterprise to \"customer-centered\" digital transformation, to provide customers with more convenient and personalized quality services, enhance the brand experience and feelings.

为了能更好的研发出“以用户为核心”的好产品,企业找到起点学院预开启产品经理们的产品思维提升之路,开展了《产品思维训练营》、《产品能力提升训练营》的系统培训。

In order to better develop \"user-centered\" good products, the enterprise found the starting point of the college pre-opening product managers of the product thinking, launched the \"product thinking training camp \",\" product competency training camp\" system training.

车企的小伙伴们充满了学习与探索的热情,通过为期两天系统的产品课程学习与结合自身产品业务实操演练,对产品思维与能力水平有了较大程度的提升。在企业内训结束后,学员们纷纷表示课程内容设计合理,课程内容当对自身工作具有针对性,深入浅出易于自身理解,能够将培训知识实际应用到工作中……

The car company's small partners are full of enthusiasm for learning and exploring, through the two-day systematic product course learning and combining with their own product business practice exercise, the product thinking and ability level has been greatly improved. After the end of the internal training, students have said that the content of the course is reasonable, the content of the course should be targeted to their own work, easy to understand, can be practical application of training knowledge into the work.

此次培训的主题主要分为:《产品思维训练营》以及《产品能力提升训练营》。通过前沿的产品思维与体系化的方法论学习,以及再现真实工作场景的实操演练,参训学员在产品思维与产品设计实操能力有了更为全面系统的提升。

The main topics of the training are:\" Product Thinking Training Camp \"and\" Product Ability Improvement Training Camp \". Through the study of product thinking and systematic methodology, and the practice of reproducing the real work scene, the trainees have a more comprehensive and systematic improvement in product thinking and product design practical ability.

课程从0-1详细的讲解了产品从无到有的全过程,导师通过丰富的案例讲解做产品的每一个步骤所需的方法论(目前业内公认的最科学也是适用于各行业的方法论)细致讲解产品设计、规划管理能力,从需求转化、产品定位、实现方式、交互设计、产品落地、项目管理、案例分析等。从思维层到可落地方法层,每一步都配有随堂练习,工作坊实战演练,工作场景再现,真正做到教、学、练、用,全面提升产品思维与产品专项能力

The course details the whole product process from 0 to 1, and the instructor explains in detail the methodology needed to do every step of the product through a wealth of cases (currently the most recognized science in the industry is also applicable to the methodology of various industries), detailed product design, planning management ability, from demand transformation, product positioning, implementation mode, interactive design, product landing, project management, case analysis, etc. From the level of thinking to the level of local law, each step is equipped with in-class practice, workshop practice, work scene reproduction, truly to teach, learn, practice, use, comprehensively improve the product thinking and product specific ability

在现场授课环节,根据参训伙伴们的学前需求调研与反馈分析,原百度产品负责人的黄老师通过对《产品思维训练营》、《产品能力提升训练营》两门课程体系化的讲解,并辅以曾经负责过的如百度地图、百度生活、掌上百度等用户产品,及百度凤巢、百度统计、百度商桥等商业产品的研究及设计工作等丰富的实战案例。

In the course of on-site teaching, according to the pre-school needs research and feedback analysis of the training partners, the former Baidu product director of the Huang teacher through the \"product thinking training camp \",\" product ability training camp\" two courses systematization explanation, and with the former responsible for such user products as Baidu map, Baidu life, Baidu handheld Baidu, and Baidu Fengchao, Baidu statistics, Baidu business bridge and other commercial products research and design work and other rich practical cases.

让参训学员在产品思维维度、产品设计前期的市场与竞品分析、需求挖掘与需求分析、产品设计、用户体验、产品运营、数据分析、项目管理等产品全流程板块,构建了体系化的思维能力与知识框架。

Let the trainees in the product thinking dimension, product design pre-market and competitive analysis, demand mining and demand analysis, product design, user experience, product operation, data analysis, project management and other product whole process plate, and build a systematic thinking ability and knowledge framework.

在现场实战演练环节,参训学员根据所学产品思维与方法论,深度融合自身负责的TOB、TOC产品业务实操演练。在市场与竞品分析、需求挖掘与需求分析、产品设计、用户体验、产品运营、数据分析等每一细分知识模块,都会配有随堂练习。

In the field actual combat exercise link, the trainees according to the product thinking and methodology, deep integration of their own responsible TOB, TOC product business practice exercise. Every segment of knowledge modules, such as market and competition analysis, demand mining and demand analysis, product design, user experience, product operation, data analysis, etc., will be equipped with in-class exercises.

参训学员通过工作坊形式,分组进行团队协作讨论、实操演练,并展示汇报实践成果,老师反馈建议……如此形成知识吸收消化、实践输出、反馈改进的高效率闭环学习,帮助学员获得实操落地的经验方法,并结合自身业务场景,真正融入到产品设计中。

Participants conduct team discussion, hands-on exercises and report on the results of practice in groups through workshops. In this way, the high-efficiency closed-loop learning with knowledge absorption and digestion, practice output and feedback improvement is formed to help the students obtain the experience method of actual operation landing, and combine with their own business scenarios to truly integrate into the product design.

本次的培训从大家的整体反馈来看,培训评分(十分制)平均分为分,最高评分为10分。在课程内容上,伙伴们认为课程内容设计合理,课程内容当对自身工作具有针对性,深入浅出易于自身理解,能够将培训知识实际应用到工作中,因此大家反馈整体满意度高。

In terms of overall feedback, the training score (ten-point system) averaged 10 points. In the course content, the partners think that the course content design is reasonable, the course content should have the pertinence to own work, is easy to understand, can apply the training knowledge to the work in practice, therefore everybody feedback overall satisfaction is high.

最后,感谢企业的领导以及同学们对于起点学院的支持与肯定,无论是培训前学习服务、培训课程内容,还是教学形式与互动学习氛围,参训伙伴们对此次培训整体满意度都很不错。相信伙伴们通过现场学习与实操输出能够更好应用工作实践,学以致用,推动公司TOB、TOC产品业务不断发展完善,致力于丰富数字化的出行体验,为企业的数字化转型保驾护航。

Finally, thanks to the leaders of the enterprise and the students for the support and affirmation of the starting point college, whether it is pre-training learning service, training course content, teaching form and interactive learning atmosphere, the training partners are very good overall satisfaction with the training. I believe that partners through on-site learning and practical output can better apply work practice, learn to use, promote the company's TOB, TOC products business continues to develop and improve, committed to enrich the digital travel experience, for the digital transformation of enterprises to protect.

我们针对不同企业实际需求,与700 位来自一线互联网,并主导过亿级用户产品、众多刷屏级运营项目的实战派大咖,深度调研,推出四大模块,近百门内训成熟体系课——

For the actual needs of different enterprises, and 700 from the first-line Internet, and led the 100 million-level user products, many screen-level operation of the actual combat big coffee, in-depth research, launched four modules, nearly 100 internal training mature system class-